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athly.Early access
BUILT FOR GRASSROOTS CRICKET

Big moments.
Beyond the
boundary.

Your club’s best performances deserve more than a scorecard. Athly is building a simpler way to turn match footage into highlights worth sharing.

Early-stage product. Built with review in mind.
THE GAME, IN FOCUS
Workflow illustration · not a live product result
THE SCORECARD TELLS THE STORY.THE FOOTAGE BRINGS IT TO LIFE.

A whole day of cricket.
Another evening of editing.

For club volunteers, finding the boundaries, wickets and celebrations in hours of footage is another job after the match. The moments are there. The time to share them often isn’t.

Athly is being built for grassroots cricket clubs, team admins and the people looking after their social channels. Our aim: less searching and cutting, more celebrating the players and the club.

Cricket context.
Content with a purpose.

The workflow we’re developing combines scorecard facts with the footage, then keeps you in the review loop.

01

Bring the match.

Start with a Play-Cricket scorecard and an uploaded recording or authorised video source. Match data and footage are supplied separately.

SCORECARD + MATCH FOOTAGE
02

Find the performance.

Use the scorecard to identify qualifying milestones, then look for the relevant boundaries and wickets in the video. Uncertain moments are surfaced for review.

IDENTIFY + REVIEW
03

Share the story.

The goal is one social-ready highlight reel per qualifying performance, using reviewed clips. Preview the result before downloading and sharing it yourself.

PREVIEW + DOWNLOAD + SHARE
Starting with the standout performances
  • Centuries
  • Five-wicket hauls
  • Hat-tricks

Made to assist.
Built to earn your trust.

A scorecard tells us what happened. It doesn’t prove where it happened in the video. Athly’s approach pairs cricket context with visual evidence and a review step when a moment is uncertain.

IN DEVELOPMENT

We’re validating the workflow on real match footage. Reliable end-to-end delivery is still being developed; autonomous highlights, live processing and provider partnerships are not established capabilities.

Before the first ball.

Who is Athly for?

Grassroots cricket clubs, especially UK clubs using Play-Cricket and recording their matches. We’re focused on the volunteers and team admins who turn those performances into club content.

Does Play-Cricket supply the footage?

No. The scorecard provides match and performance context. Footage comes separately from an uploaded recording or a source the club has permission to use. Provider integrations are future work, not assumed access.

Can our club use it today?

Athly is an early-stage product, not a generally available service. We’re developing and validating milestone identification, clip review and reel finishing. This page introduces the product and our direction.

What happens when a moment is uncertain?

The review-first approach surfaces candidate clips for confirmation or rejection. Missing or unresolved moments stay explicit; the goal is a usable reel with your approval, not an unverified automatic result.

Your club.
Its next chapter.

Help shape a better way to share grassroots cricket. We’d love to hear how your club records matches and what you want to create.

Get in touch

Tell us about your club and your interest in early access. Opens your email app.